Our Story

Imagine this: a destination for baby essentials made of one of the healthiest materials available—pure silicone—and rigorously lab tested, FDA compliant, and CPSC CPSIA certified.  Welcome to ILI!

ILI was founded in NYC in 2022 by a mom on a mission to revolutionize the shopping experience for Millennial and Gen Z parents.  Parents are busy enough; they shouldn't have to research everything they buy to make sure it's safe.  Instead, there should be a one-stop shop where EVERYTHING is safe . . . and also stylish!

First, ILI set out to change the game in baby teethers with its Wearable Teether Stacks.  Committed to launching the safest and most convenient teethers on the market, ILI created stylish bracelets for mom that double as teething toys for baby. They're made of one continuous piece of pure silicone, which means no small pieces, dirty string, or loose parts.  They come in a stack, so caregivers will have a spare when one falls on the floor, and they're the perfect size for small hands to grasp. They have no hollow or hidden places for mold to grow.  Best of all, they are super easy to clean—just pop them in the dishwasher!

​​The name ILI comes from the word silicone, which is one of the healthiest and most hygienic materials available.  Fun, fashion-forward baby essentials—ILI—I Love It!!